Privacy policy
Privacy policy
A warm welcome to SHE INK’s data protection site! SHE INK is committed to protecting the privacy of our customers, collaborators, and community. This privacy policy explains how we collect, process, and protect your personal data. It also describes your rights and how you can influence how your data is handled.
Updated: September 26, 2025
1. When Do We Collect Your Data?
We collect your personal data when you:visit or shop on our website,sign up for our newsletter or community updates,give us permission for direct marketing,take part in campaigns, surveys, competitions, or events organized by us,communicate with us through customer service, email, or social media channels,engage with, share, or comment on content on our social media.Much of the data comes directly from you when you place an order, subscribe, or interact with SHEINK. We may also process data related to your use of our website (cookies, analytics) or update information from trusted third-party services and registers.
2. How Do We Process Your Data?
We process your personal data to provide our products and services, improve your shopping experience, and keep you connected to SHEINK.
2.1 Orders & Deliveries
- Data processed: name, contact details, purchase history, payment and delivery info.
- Basis: performance of a contract, compliance with legal obligations (e.g. accounting).
- Retention: stored as long as necessary for customer service, returns, and legal requirements.
2.2 Community & Newsletter Sign-ups
- Data processed: email, preferences, location, engagement with newsletters (open/click data).
- Basis: consent, SHEINK’s legitimate interest in developing customer experience.
- Retention: deleted after 3 years of inactivity or upon unsubscribe.
2.3 Customer Service
- Data processed: messages, contact info, feedback, claims.
- Basis: performance of a contract, legitimate interest.
- Retention: until the issue is resolved and any legal obligations fulfilled.
2.4 Marketing & Personalization
- Data processed: cookies, browsing history, device data (IP, browser, OS), marketing consents, engagement with campaigns.
- Basis: consent (where required), legitimate interest.
- Retention: until marketing consent is withdrawn or as outlined in our cookie policy.
2.5 Campaigns, Events & Social Media
- Data processed: participation details, photos/videos (with consent), competition entries.
- Basis: consent, legitimate interest.
- Retention: up to 1 year after the campaign ends unless otherwise stated.
2.6 Legal Compliance
- Data processed: details required for fraud prevention, sanctions, accounting, or regulatory requirements.
- Basis: legal obligation, legitimate interest.
- Retention: as long as necessary to comply with the law.
3. When Is Your Data Shared?
We may share your personal data with:
- authorized service providers (payment, delivery, IT systems, marketing tools),
- authorities when required by law,
- collaboration partners when you have given explicit consent.
We never sell your data.
4. How Do We Protect Your Data?
We use technical and organizational measures to protect your data:
- secure networks, up-to-date software, and encryption,
- restricted access to databases and backups,
- confidentiality obligations for all employees and partners,
- ongoing training for staff on data protection.
5. Your Rights
As a customer or community member, you have the following rights under GDPR:
- Access & correction: request a copy of your data or correct inaccurate details.
- Withdraw consent: unsubscribe from marketing or revoke other consents at any time.
- Erasure & restriction: request deletion or limited processing of your data.
- Portability: request transfer of your data to another provider.
- Objection: object to processing based on legitimate interest.
- Complaint: lodge a complaint with the Finnish Data Protection Ombudsman or your local supervisory authority.
We may ask for additional verification to confirm your identity before fulfilling requests.
6. Contact Information
Controller: SHEINK
Business ID:
Data protection contact: contact@sheinkclothing.com
For questions, requests, or feedback, please contact us by email or via our website’s contact form.
7. Changes to This Policy
We may update this privacy policy from time to time. Any updates will be posted on this page with the date of the latest revision.
1. When Do We Collect Your Data?
We collect your personal data when you:visit or shop on our website,sign up for our newsletter or community updates,give us permission for direct marketing,take part in campaigns, surveys, competitions, or events organized by us,communicate with us through customer service, email, or social media channels,engage with, share, or comment on content on our social media.Much of the data comes directly from you when you place an order, subscribe, or interact with SHEINK. We may also process data related to your use of our website (cookies, analytics) or update information from trusted third-party services and registers.
2. How Do We Process Your Data?
We process your personal data to provide our products and services, improve your shopping experience, and keep you connected to SHEINK.
2.1 Orders & Deliveries
- Data processed: name, contact details, purchase history, payment and delivery info.
- Basis: performance of a contract, compliance with legal obligations (e.g. accounting).
- Retention: stored as long as necessary for customer service, returns, and legal requirements.
2.2 Community & Newsletter Sign-ups
- Data processed: email, preferences, location, engagement with newsletters (open/click data).
- Basis: consent, SHEINK’s legitimate interest in developing customer experience.
- Retention: deleted after 3 years of inactivity or upon unsubscribe.
2.3 Customer Service
- Data processed: messages, contact info, feedback, claims.
- Basis: performance of a contract, legitimate interest.
- Retention: until the issue is resolved and any legal obligations fulfilled.
2.4 Marketing & Personalization
- Data processed: cookies, browsing history, device data (IP, browser, OS), marketing consents, engagement with campaigns.
- Basis: consent (where required), legitimate interest.
- Retention: until marketing consent is withdrawn or as outlined in our cookie policy.
2.5 Campaigns, Events & Social Media
- Data processed: participation details, photos/videos (with consent), competition entries.
- Basis: consent, legitimate interest.
- Retention: up to 1 year after the campaign ends unless otherwise stated.
2.6 Legal Compliance
- Data processed: details required for fraud prevention, sanctions, accounting, or regulatory requirements.
- Basis: legal obligation, legitimate interest.
- Retention: as long as necessary to comply with the law.
3. When Is Your Data Shared?
We may share your personal data with:
- authorized service providers (payment, delivery, IT systems, marketing tools),
- authorities when required by law,
- collaboration partners when you have given explicit consent.
We never sell your data.
4. How Do We Protect Your Data?
We use technical and organizational measures to protect your data:
- secure networks, up-to-date software, and encryption,
- restricted access to databases and backups,
- confidentiality obligations for all employees and partners,
- ongoing training for staff on data protection.
5. Your Rights
As a customer or community member, you have the following rights under GDPR:
- Access & correction: request a copy of your data or correct inaccurate details.
- Withdraw consent: unsubscribe from marketing or revoke other consents at any time.
- Erasure & restriction: request deletion or limited processing of your data.
- Portability: request transfer of your data to another provider.
- Objection: object to processing based on legitimate interest.
- Complaint: lodge a complaint with the Finnish Data Protection Ombudsman or your local supervisory authority.
We may ask for additional verification to confirm your identity before fulfilling requests.
6. Contact Information
Controller: SHEINK
Business ID:
Data protection contact: contact@sheinkclothing.com
For questions, requests, or feedback, please contact us by email or via our website’s contact form.
7. Changes to This Policy
We may update this privacy policy from time to time. Any updates will be posted on this page with the date of the latest revision.
1. When Do We Collect Your Data?
We collect your personal data when you:visit or shop on our website,sign up for our newsletter or community updates,give us permission for direct marketing,take part in campaigns, surveys, competitions, or events organized by us,communicate with us through customer service, email, or social media channels,engage with, share, or comment on content on our social media.Much of the data comes directly from you when you place an order, subscribe, or interact with SHEINK. We may also process data related to your use of our website (cookies, analytics) or update information from trusted third-party services and registers.
2. How Do We Process Your Data?
We process your personal data to provide our products and services, improve your shopping experience, and keep you connected to SHEINK.
2.1 Orders & Deliveries
- Data processed: name, contact details, purchase history, payment and delivery info.
- Basis: performance of a contract, compliance with legal obligations (e.g. accounting).
- Retention: stored as long as necessary for customer service, returns, and legal requirements.
2.2 Community & Newsletter Sign-ups
- Data processed: email, preferences, location, engagement with newsletters (open/click data).
- Basis: consent, SHEINK’s legitimate interest in developing customer experience.
- Retention: deleted after 3 years of inactivity or upon unsubscribe.
2.3 Customer Service
- Data processed: messages, contact info, feedback, claims.
- Basis: performance of a contract, legitimate interest.
- Retention: until the issue is resolved and any legal obligations fulfilled.
2.4 Marketing & Personalization
- Data processed: cookies, browsing history, device data (IP, browser, OS), marketing consents, engagement with campaigns.
- Basis: consent (where required), legitimate interest.
- Retention: until marketing consent is withdrawn or as outlined in our cookie policy.
2.5 Campaigns, Events & Social Media
- Data processed: participation details, photos/videos (with consent), competition entries.
- Basis: consent, legitimate interest.
- Retention: up to 1 year after the campaign ends unless otherwise stated.
2.6 Legal Compliance
- Data processed: details required for fraud prevention, sanctions, accounting, or regulatory requirements.
- Basis: legal obligation, legitimate interest.
- Retention: as long as necessary to comply with the law.
3. When Is Your Data Shared?
We may share your personal data with:
- authorized service providers (payment, delivery, IT systems, marketing tools),
- authorities when required by law,
- collaboration partners when you have given explicit consent.
We never sell your data.
4. How Do We Protect Your Data?
We use technical and organizational measures to protect your data:
- secure networks, up-to-date software, and encryption,
- restricted access to databases and backups,
- confidentiality obligations for all employees and partners,
- ongoing training for staff on data protection.
5. Your Rights
As a customer or community member, you have the following rights under GDPR:
- Access & correction: request a copy of your data or correct inaccurate details.
- Withdraw consent: unsubscribe from marketing or revoke other consents at any time.
- Erasure & restriction: request deletion or limited processing of your data.
- Portability: request transfer of your data to another provider.
- Objection: object to processing based on legitimate interest.
- Complaint: lodge a complaint with the Finnish Data Protection Ombudsman or your local supervisory authority.
We may ask for additional verification to confirm your identity before fulfilling requests.
6. Contact Information
Controller: SHEINK
Business ID:
Data protection contact: contact@sheinkclothing.com
For questions, requests, or feedback, please contact us by email or via our website’s contact form.
7. Changes to This Policy
We may update this privacy policy from time to time. Any updates will be posted on this page with the date of the latest revision.
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